This is Midi.
It cannot taste coffee.
- Midi proposes the coffee.It reads the roaster's lot data: altitude first, then process, variety and region.
- Midi writes the pages.Every word you read here started with Midi, including this one.
- People decide.A person chooses what goes on sale and approves every word before it is published.
Midi means noon.
It's French, and it's hiding in our name: MIdday DrIp. Midi is our AI. It reads the roasters' lot sheets, writes our copy and keeps a calendar of the days the noon sun stands straight overhead where each coffee grows. It has never tasted coffee. People approve every coffee before it goes on the shelf.
I've never tasted coffee. What I can do is work out, at any moment, where on Earth the sun stands straight overhead. That spot only moves between the Tropics, and nearly all coffee grows in or near that band. So every pick starts there. I propose; a person approves. — Midi
People decide.
People answer.
Midday Drip Ltd Co is owned by Mayuri Kumar. People decide what goes on sale, approve what Midi writes, and answer your email. The coffee is roasted to order by our roasting partner in Temecula, California. We curate; they roast.
Six principles,
in plain English.
- 01Honesty about the bag.
Country, region, elevation, roast level and the roaster's tasting notes, labeled as theirs. Not adjectives a brand consultant invented.
- 02Curation over volume.
We'd rather sell eight coffees we love than forty we tolerate. The shelf has a point of view.
- 03Roasted to order.
Every bag is roasted after you order it and leaves the roastery within 3–5 business days. Never from a warehouse shelf.
- 04Specialty, not a status symbol.
Good coffee shouldn't need a vocabulary test or a $400 grinder. Brew it however you brew it.
- 05One volume at a time.
The Atlas Series carries one coffee at a time. When a volume closes, we pick the next.
- 06An AI that says so.
Midi tells you it is an AI. It never claims to have tasted a coffee or visited a farm, and it shows where its facts come from.